Zoho CRM Free is the best starting point for most solo real estate agents and small teams. Its free plan lasts forever, supports up to three users, stores up to 5,000 records, and includes lead, contact, deal, task, event and basic automation tools. Last checked:.
If you need property-specific tools, InmoProCRM is a more specialized option. If most of your leads come from Zillow, the Zillow Premier Agent app provides a free CRM for Zillow and Trulia contacts.
Best Free CRM Options for Real Estate Agents
| CRM | Best for | Free plan highlights | Main limitation |
|---|---|---|---|
| Zoho CRM Free | Most solo agents and small teams | 3 users, 5,000 records, leads, contacts, deals, tasks, events, web forms and limited workflows | Not a property-listing or transaction-management system |
| InmoProCRM Freemium | Agents who need property management | 20 properties, 1 user, 1 office, property management, funnels, tasks, AI and WordPress tools | Limited to one user and 20 properties |
| Bitrix24 Free | Small teams that need collaboration tools | Unlimited users, 5 GB of storage, basic CRM, tasks and shared calendars | CRM functionality is basic |
| HubSpot Free CRM | Agents who want a general CRM with integrations | Contact management, deal pipelines, tasks, reporting, mobile access and a large app marketplace | Published free-plan limits vary across HubSpot pages |
| Zillow Premier Agent CRM | Agents who mainly work with Zillow and Trulia leads | Free contact management, lead categories, reminders and mobile access | Designed mainly for Zillow-generated contacts |
Why Zoho CRM Free Is the Best Overall Choice
Zoho CRM Free offers more than a basic contact database. Its free plan includes:
- Lead, contact and deal management
- Tasks and calendar events
- Sales activity tracking
- Web forms for capturing leads
- Limited workflow automation
- Mobile CRM access
- Up to 150 emails per day
- Up to seven native Zoho app integrations
- Up to three users
- Up to 5,000 total records across modules
You can use Zoho to track buyers, sellers, past clients, referrals and prospects through stages such as:
- New lead
- Contacted
- Consultation booked
- Active buyer or seller
- Offer submitted
- Under contract
- Closed
- Nurture
Zoho CRM Free is a general-purpose CRM. It does not replace an MLS, IDX website, transaction coordinator, electronic-signature platform or full listing-management system. Zoho says its free plan is intended for small businesses and supports up to three users.
What Is the Best Free Real Estate-Specific CRM?
InmoProCRM is the strongest property-focused option in this comparison. Its Freemium plan does not expire and includes one user, one office and up to 20 properties. The company also lists property management, lead generation, sales funnels, tasks, portal publishing, digital signatures, AI descriptions and a WordPress plugin among the included tools.
Choose InmoProCRM if you need to manage:
- Property records
- Listing details
- Property photos
- Buyer and seller contacts
- Deal stages
- Property publishing
- A WordPress real estate website
The one-user and 20-property limits make InmoProCRM more suitable for an independent agent with a small portfolio than for a brokerage or large team. Before adopting it, confirm that its listing portals, website tools and integrations support your local market.
Is Bitrix24 Free for Real Estate Teams?
Yes. Bitrix24 has a free plan with unlimited users, basic CRM tools, tasks, calendars and 5 GB of online storage. Its CRM can manage contacts and deals, so it may suit a small team that also needs shared collaboration tools.
Bitrix24 works best when several agents need access to the same workspace. Its free plan is better for basic contact and deal tracking than for advanced real estate sales automation. Expanded sales pipelines, recurring deals, telephony, email integration and more advanced automation are associated with paid plans.
Is HubSpot a Good Free CRM for Real Estate Agents?
HubSpot is a good general-purpose option for agents who want simple contact management, integrations and a large app marketplace. Its free CRM includes contact management, deal pipelines, tasks, reporting, meeting scheduling, email tracking and mobile access.
HubSpot's published free-plan limits vary across its official pages. The pricing page lists free access for up to two users and 1,000 contacts, while another official small-business page describes unlimited users and up to 1 million contacts.
Check the limits shown inside your HubSpot account before importing a large contact database. HubSpot is most useful if you want to connect your CRM with email, calendars, forms, websites and other marketing tools.
Does Zillow Offer a Free CRM for Real Estate Agents?
Yes. Zillow offers a free CRM through the Premier Agent app for managing Zillow and Trulia contacts. The app provides contact organization, lead categories, communication tools, tasks, reminders and mobile notifications.
Zillow's CRM is a practical choice when most of your business comes from Zillow-generated leads. It is less suitable as the only CRM for an agent who also manages referrals, open-house leads, sphere contacts, past clients and leads from other websites.
Zillow also supports integrations with selected third-party CRMs. Its current integration documentation lists Follow Up Boss, Top Producer and Lofty. These products are separate CRM services and may require paid subscriptions.
What Should a Free CRM for Real Estate Include?
At minimum, look for:
- Contact records: Names, phone numbers, email addresses and notes
- Lead sources: Zillow, Realtor.com, website, referral, open house or social media
- Custom stages: Separate buyer, seller and investor pipelines
- Tasks and reminders: Follow-up dates, calls, showings and listing appointments
- Email history: A record of communication with each lead
- Mobile access: Useful for showings, open houses and appointments
- Import and export: The ability to move data if you change platforms
- Permissions: Important when multiple agents share a database
- Integrations: Email, calendar, forms, phone, SMS and lead sources
Free plans commonly exclude advanced texting, built-in calling, MLS or IDX functionality, listing syndication, transaction coordination, advanced automation and electronic signatures. Those tools may require paid add-ons or separate services.
Which Free CRM Should You Choose?
For most independent real estate agents, start with Zoho CRM Free. Choose InmoProCRM when property and listing management matter more than broad business integrations. Choose Bitrix24 when several agents need a shared workspace with CRM, tasks and calendars. Choose HubSpot when you want a simple interface and broad integrations, but verify its current free-plan limits first. Choose Zillow Premier Agent CRM when nearly all your leads come from Zillow or Trulia.
After choosing a platform, create separate buyer and seller pipelines, add lead-source fields, import your contacts and set a follow-up task for every active prospect. Upgrade only when you need advanced automation, team controls, transaction management or property-specific tools.